Bupa, one of the leading health insurers in Saudi Arabia has taken home, for the second time, the prestigious E-Business honour in the region’s premier insurance awards ceremony, the Middle East 2008 Insurance Awards held recently in Dubai.
Bupa won the award for its simple but effective use of an SMS service called Msg.Bupa which empowers its members to receive a better and faster service from Bupa providers by giving them up to date information through short messaging service (SMS). According to the board of jurors composed of independent experts from leading companies around the world, Msg.Bupa was an effective medium by which Bupa communicated real-time information to members at point of service, thereby arming them with the right information at the right time to demand and receive on time service.
The award received by Bupa highlights the company’s commitment to the technological development needed to cope with the rapid growth of medical insurance industry in the kingdom. It also emphasises Bupa’s leading role in introducing new technology services to better serve its members. Bupa first won the E-Business award in 2006 for its pioneering online services.
Tal Nazer, Managing Director of Bupa Said: “this award recognizes both the outstanding achievements of the medical insurance sector in Saudi Arabia, as well as Bupa’s performance as a world-class company providing world-class services to our customers and partners. Being selected for this prestigious award is an honour for any global insurance company”
The 4th Middle East insurance Awards is the region’s only industry award-giving body dedicated to recognising the achievement of the insurance industry in the region. The award is open to all insurance companies based in the GCC and the Middle East.
Bupa was the first Saudi medical insurance company to develop cutting edge innovation to provide online and other services to its customers and members. Among other honours that Bupa has received recently have been the Best Medical Insurance Company by the Jeddah Chamber of Commerce and Industry Health Committee (April 2008), the No.8 best Company Work Environment in KSA and the best Call Quality Award in 2007 Middle East Call Centre Awards.