25 Years of Trust

Leadership. Excellence. Recognitions.

With a quarter century of unflinching services in shaping a healthy society, we have come a long way in writing a golden chapter in the history of the national insurance industry. It redefined the concept of health in the Kingdom by connecting with the people and becoming a trusted household name today.

If actions speak louder than words, we have acted swiftly in delivering the message directly to the doors of every citizen and resident of the Kingdom.

25th Anniversary Videos


Nazer Group and Bupa joined hands to launch Bupa Middle East

Won its first corporate client ”Saudi National Bank-SNB

Won its first Riyadh-based corporate client, Samba

  • Went public by becoming an IPO-listed company
  • Bupa Middle East became Bupa Arabia

Reaches 1 million lives

  • Launched our CSR Program, covering 3,000 orphans with health insurance
  • Becomes 1st company to have an internal daycare
  • 'Up-Your-Service’ was launched to promote the service culture internally

Healthcare Operations was launched offering health services to Bupa Arabia

  • Won Sabic mega account
  • Reached 2 million lives
  • Signed a strategic health partnership with Al-Hilal Football Club

  • Reached 3 million lives
  • Tebtom program was launched for homecare services
  • Launched The first Bupa Arabia insurance office in hospitals
  • Signed a healthcare partnership with Al-Ittihad Football Club
  • Opened our Riyadh regional office & Bupa World flagship store

  • Ranked as the No. 1 insurance brand in the Kingdom
  • Ranked 8th most powerful brand in the Kingdom
  • Launched the Rahatkom Program to provide our clients with exceptional service at hospitals

  • Launched our 1st brand proposition
  • Global Expertise and reach
  • Life-Touching Healthcare Services
  • Amazing experience at Point of Care

  • Digital App is launched
  • Launched the “Bupa Munshaat” product for SMEs
  • 1st Healthcare company to launch a Digital Sales platform
  • Ranked in the Top 10 Most Valuable Brands in Saudi Arabia
  • Reached 1 million social media followers

  • 1st company to launch a ‘Parents’ product
  • Launched the ‘Saudi Family’ and ‘Helpers’ products

  • Digitized all the services through the app
  • Real Madrid sponsorship
  • Relaunched the brand proposition