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Bupa Arabia Lands 8th in the Kingdom on BrandIndex 2017

Jeddah, Kingdom of Saudi Arabia, March 28th 2017: Bupa Arabia, a pioneer in healthcare services, ranked 8th on the Kingdom’s top 20 most buzzed about brands at the Next Festival recently held at the King Abdullah Economic City (KAEC). The event, which is considered to be the first of its kind on a local scale, brings to the table an unparalleled listing for the most talked about brands and confirms its vivid role to support the local economy and the Kingdom’s Vision 2030.

Commenting to that regard, Tal Nazer, CEO of Bupa Arabia announced his contentment to be proudly listed among the most talked about brands and reiterated his gratitude and appreciation for all employees’ continuous exerted efforts. Notably confirming the brand’s leading role and strong presence in the market, Tal stressed on Bupa Arabia spearheading the industry as one of the top of mind companies working in favor of the national economy. Furthermore, he expressed his happiness given the fact that they are sponsoring such an innovative festival aimed at identifying talents and developing their potential, next to paving way for local potential in different industries, thus enriching the entrepreneurial and business capabilities across the Kingdom. Moreover, he emphasized on the importance of incentivizing imagination and creativity in the field and encouraged out of the box thinking that ingrains the value of the brands.

As such, Mr Tal Nazer took part of the 3-day Next Festival, which is a paramount platform that gathers top-notch experts, CEOs and elite leaders in the business, media and education sectors with a local and global outreach. Consequently, this sheds light on the opportunities and threats in the market and helps in the exchange of expertise, visions and ideas, in addition to carving foundations that are fit for the leading brands, hence reinforcing its primary role working towards the national transformation. The festival also witnessed during its first couple of days an intriguing challenge between young Saudi marketing creatives called “Markathon Misk”, in an attempt to develop the unique solutions showcased by the biggest global brands. Accordingly, the results would enrich the youth’s experience across various fields.

As a matter of fact, Next Festival is considered to be the product a fruitful partnership between a number of entities, namely the Ministry of Commerce and Industry, King Abdullah Economic City (KAEC), the Mohammed bin Salman bin Abdul Aziz Foundation, “MiSK Foundation” and Prince Mohammed bin Salman College to name a few. This forms a healthy challenge and a competitive environment in an unprecedented event that joined together more than 200 personalities from local cadres. By the end of the event, the attendees were able to exchange knowledge about the industry and present original solutions made available to broaden Saudi Arabia’s economic capacity.

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